Sinch enforces T-Mobile daily brand limits on its own platform
Messages over the daily limit stop at Sinch, before they reach T-Mobile.
Carrier feesT-MobileIn effect
T-Mobile raises outbound SMS fee by 50%, lowers inbound
The largest percentage increase of 2026.
Published , updated
- What changed
- T-Mobile raised its outbound A2P 10DLC SMS pass-through fee and lowered the inbound fee.
- Who is affected
- Every sender with traffic to T-Mobile subscribers.
- When
- Effective . Announced .
- What to do
- Update your SMS cost model. One-way, high-volume senders see the largest change.
Figures
| Before | After | |
|---|---|---|
| Outbound SMS | $0.0045 | |
| Inbound SMS | $0.0025 |
On 19 January 2026 T-Mobile raised its outbound A2P 10DLC SMS fee from $0.0030 to $0.0045 per segment. That is 50%, the largest percentage increase by a large carrier in 2026. T-Mobile announced the change in December 2025.
At the same time T-Mobile lowered the fee on inbound SMS from $0.0030 to $0.0025. Senders that send a lot and get few replies pay more. Senders with many replies save a little on the inbound side.
Related
Smaller US networks raise short code SMS surcharges to $0.005
Short code SMS to and from these networks now costs $0.005 a message in each direction.
Six smaller carriers raise A2P 10DLC SMS surcharges
Outbound SMS to these networks now costs up to $0.005 a segment.
