Toll-free verification now needs privacy policy and terms URLs
New toll-free verifications without both public URLs are rejected.
RegistrationToll-freeIn effect
Toll-free verification now needs a business registration number
New toll-free verifications must include an EIN or similar number.
Published , updated
- What changed
- New toll-free verification requests must include a business registration number (such as a US EIN), the country that issued it, and the entity type. Carriers do not accept requests without these fields. Sole proprietors may get extra checks.
- Who is affected
- Businesses and platforms that submit new toll-free verifications. Numbers verified before 1 January 2026 are not affected.
- When
- Effective . Announced .
- What to do
- Collect the registration number, country and entity type during onboarding, the same data you collect for a 10DLC brand.
From 1 January 2026, a new toll-free verification request must include three more fields: a business registration number, such as a US EIN, the country that issued it, and the entity type. Carriers do not accept requests without them.
10DLC brand registration already asks for the same data, so a business that is registered for 10DLC has it ready. Numbers verified before 1 January 2026 do not need to be verified again. Sole proprietors may get extra checks.
Related
Brand Authentication+ 2.0 expands to all brand types in January
New brands need a business email, or they get an extra identity check. Takes effect .
