Toll-free verification now needs privacy policy and terms URLs
New toll-free verifications without both public URLs are rejected.
RegistrationTCRAnnounced
Brand Authentication+ 2.0 expands to all brand types in January
New brands need a business email, or they get an extra identity check.
Published
- What changed
- The Campaign Registry expands Authentication+ 2.0 to all brand entity types except sole proprietors. Today only public for-profit brands need it. A non-business email does not block registration, but it triggers an extra identity check.
- Who is affected
- CSPs and ISVs that register new 10DLC brands for their customers.
- When
- Effective . Announced .
- What to do
- Collect a business email domain that matches the brand website during onboarding. Plan for slower approval when a customer gives a free email address.
Authentication+ is a check by The Campaign Registry that a brand is the business it says it is. Today Authentication+ 2.0 applies to public for-profit brands.
From 21 January 2027 it applies to all brand entity types except sole proprietors, so private companies, non-profits and government bodies too. A brand that registers with a business email address has the simplest path. A free email address, such as Gmail, does not block registration, but it triggers an extra identity check.
TCR has not published every technical detail yet. Its specification also names a second phase on 29 April 2027, without details.
Related
Toll-free verification now needs a business registration number
New toll-free verifications must include an EIN or similar number.
