ProviderTwilioIn effect

Twilio raises 10DLC MMS rate limits based on Trust Score

Brands with a Trust Score of 75 or more get up to 40 MPS.

Published , updated

What changed
Twilio MMS rate limits on 10DLC numbers now depend on Brand Trust Score and campaign use case. Sole proprietor brands get a fixed limit.
Who is affected
Twilio customers that send MMS on 10DLC numbers.
When
Effective . Announced .
What to do
Check your Brand Trust Score. If it is below 75, secondary vetting can raise your limit.

Figures

 BeforeAfter
MMS, Trust Score 75+, per carrierLower fixed limitUp to 40 MPS

From 18 March 2026, Twilio sets the MMS rate limit for 10DLC numbers by Brand Trust Score and campaign use case. A brand with a Trust Score of 75 or more can send up to 40 MMS per second to each of AT&T, T-Mobile and Verizon.

Sole proprietor brands get a fixed limit. The Trust Score comes from brand vetting. A brand with a low score can ask for secondary vetting to get a higher score.

Related

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