Carrier feesAT&TIn effect

AT&T raises A2P SMS and MMS fees in both directions

SMS up about 17%, MMS up 20%, inbound and outbound.

Published , updated

What changed
AT&T raised its pass-through fees on registered 10DLC SMS and MMS. Unlike Verizon, AT&T charges inbound messages too.
Who is affected
Every sender with traffic to and from AT&T subscribers, including two-way conversations.
When
Effective . Announced .
What to do
Count inbound volume in your AT&T cost. Two-way use cases cost more than one-way.

Figures

 BeforeAfter
SMS, each direction$0.0030$0.0035

On 1 April 2026 AT&T raised its pass-through fees on registered 10DLC traffic: SMS by about 17% and MMS by 20%. The SMS fee went from $0.0030 to $0.0035 per segment.

AT&T charges in both directions, so a reply from a customer costs the same as a message you send. Two-way use cases, such as support or scheduling, pay the fee on both sides of the conversation.

Related

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